I’ve been noticing a new icon showing up on my MSN Messenger contact list lately. Justin messaged me about it and got me to join the bandwagon. Evidently, for those users which choose to participate, Microsoft will donate a portion of the marketing revenue when conversations are conducted by users with the special icon (or embedded code in your MSN display name) to some cause.

The campaign (http://im.live.com/Messenger/IM/Home/) is called: “I’m” - I’m making a choice, or I’m making a difference, etc.

Here are the causes you can choose from (click a logo to go to Microsoft’s page for each cause):